Branding.
Award-winning rebrand of Miami Jewish Health Systems (MJHS), formerly Miami Jewish Home for the Aged. Projects included naming, logos, taglines, brand identity, tone of voice, websites, landing pages to track success, social media, collateral, signage, mailers, trade show graphics, and print and digital campaigns for MJHS and all subdivisions.
Creative Direction and Design: Renzo Arecco
Gold Addy Award 2010.