Web Design. Rhode Island Tourism Board.
Concept 1: The “Go Big” campaign was aimed to position Rhode Island as the state to go for big adventures, big memories, big personality and big business incentives that Rhode Island offers. The theme is playful in tone and directly addresses some of the misperceptions about Rhode Island being small, boring and culturally limited.
The imagery selected for this campaign is big, unexpected, bold and visually appealing. It also gives a great context to position as an ideal venue for meetings and for business relocation.
Concept 2: The Rhode Island “Fresh” campaign presents the state through a polished, modern lens, using the message “Get a New POV” to make Rhode Island feel renewed, stylish, and inviting. Its clean layout, dramatic hero imagery, and mobile-friendly design emphasize discovery, inspiration, and easy access to things to do, places to go, and trip planning, making it feel well suited for both leisure travel and broader destination marketing.
Creative Direction and Design: Renzo Arecco