Print and Digital campaign for Travel Weekly and AirBnB magazine. Singapore Tourism Board.
I designed a print and digital campaign centered around three different themes that positioned Singapore as the ideal destination for the American traveler.
The theme “City of the Future” highlights Singapore’s innovations in sustainability, architecture and more.
“Gateway to Asia” positions Singapore as the perfect first-stop on a multi-destination vacation in southeast Asia, whether by land, air or sea.
Finally, the “Active Silvers” theme focuses on the fact that Singapore is safe, accessible and easy to navigate, making it the perfect vacation for active adults ages 60 and up.
Creative Direction and Design: Renzo Arecco