Web Design. Rhode Island Tourism Board.
The “Go Big” campaign was aimed to position Rhode Island as the state to go for big adventures, big memories, big personality and big business incentives that Rhode Island offers. The theme is playful in tone and directly addresses some of the misperceptions about Rhode Island being small, boring and culturally limited.
The imagery selected for this campaign is big, unexpected, bold and visually appealing. It also gives a great context to position as an ideal venue for meetings and for business relocation.
Creative Direction and Design: Renzo Arecco
Digital Brochure Design.
Creative Direction and Design: Renzo Arecco
Responsive web designs for clients in various industries, including marketing, hospitality, healthcare, technology, finance, consulting, theme parks, sports and more.
Creative Direction and Design: Renzo Arecco
Advertising.
Eye-catching Ads for the NYC Subway.
Art Direction: Renzo Arecco
Branding / Web Design. Raleigh, NC.
Pizza La Stella open in late 2016. I was in charge of the visual look and feel of the restaurant, including logo, website, color scheme, signs, menus, and print & digital campaigns.
Creative Direction and Design: Renzo Arecco
Poster / Ad design
Art Direction: Renzo Arecco
Branding.
Logos for clients in various industries, including healthcare, marketing, hospitality, technology, consulting and more.
Creative Direction and Design: Renzo Arecco
Advertising. Rhode Island Tourism Board.
The “Go Big” campaign was aimed to position Rhode Island as the state to go for big adventures, big memories, big personality and big business incentives that Rhode Island offers. The theme is playful in tone and directly addresses some of the misperceptions about Rhode Island being small, boring and culturally limited.
The imagery selected for this campaign is big, unexpected, bold and visually appealing. It also gives a great context to position as an ideal venue for meetings and for business relocation.
Creative Direction and Design: Renzo Arecco
Posters.
Miami Dolphins and Florida Panthers.
Art Direction: Renzo Arecco
Advertising.
SolesUnited.org marketing campaigns to donate thousands of shoes to Malawi and Crocs Branding Ads.
Art Direction: Renzo Arecco
Digital Brochure Design.
Creative Direction and Design: Renzo Arecco
Branding.
Award-winning rebrand of Miami Jewish Health Systems (MJHS), formerly Miami Jewish Home for the Aged.
From website design to collateral, we’ve created it all for Miami Jewish Health Systems. By thoroughly researching market trends, creating an overall strategy for success, and implementing our big ideas, we were able to bring maximum exposure to the Miami Jewish Health Systems brand. In turn, the company is able to live out its mission – to help people of all ages enjoy longer, healthier and more enriched lives.
Creative Direction and Design: Renzo Arecco
Gold Addy Award 2010.
Best Non-Profit Brand by TopNonProfits.com
I developed a print and digital campaign centered around three different themes that positioned Singapore as the ideal destination for the American traveler.
The theme “City of the Future” highlights Singapore’s innovations in sustainability, architecture and more.
“Gateway to Asia” positions Singapore as the perfect first-stop on a multi-destination vacation in southeast Asia, whether by land, air or sea.
Finally, the “Active Silvers” theme focuses on the fact that Singapore is safe, accessible and easy to navigate, making it the perfect vacation for active adults ages 60 and up.
Advertising. Singapore Tourism Board.
Print and Digital campaign for Travel Weekly and AirBnB magazine.
Creative Direction and Design: Renzo Arecco
Branding.
Complete rebranding of Ascend health, formerly Care Alternatives. Projects included naming, logos, taglines, brand identity, tone of voice, websites, social media, collateral, signage, mailers, trade show graphics, and print and digital campaigns for Ascend Health and all subdivisions.
Creative Direction and Design: Renzo Arecco
A collection of branding samples for clients in various industries. Caldwell group (Advertising/Marketing), Blackmaple Group (consulting), SixthSense (medical Technology), MJHS (healthcare) and Ascend (healthcare).
Creative Direction and Design: Renzo Arecco
